Internet Marketing

Website visitors or search engines, who are you writing for?

… you really, really need to write for both.  This can be a challenge if you do not set up a content writing system.  Systemizing your content writing, taking very specific steps, can help you write content that is pleasing to your online audience, as well as friendly and beneficial for the search engines that find your content.  These are the considerations our team takes in developing content for our blogs, websites, and online content:

  • Always remember that unless you spam keywords and use black hat seo tactics, you really do not need to worry about the search engines not liking your content.  They don’t care, they are subjective and merely compiling and sorting through content.
  • Only brainstorm content ideas that are actually relevant.  Your content has to be focused, preferably with niche focus.  This means if you are a freelance writers coach, helping writers make money online, make sure your content covers that and nothing else.  The more focused your content is, the better.
  • From your focused content, develop a list of relevant keywords that apply to your content.  As your developing your content, remember these keywords and mix them into your content.  Be sure to include them in titles, content, links, and other places while still making the content readable for your audience.  Be very careful in making sure your writing flows with your keywords.
  • Make sure your writing your content with your general target market in mind.  Do not use jargon or so much technical language that you alienate your audience.  You know your the best in your expertise, you don’t need to impress anyone, you’ll likely turn them off. 
  • Keep your content short and sweet.  Period.  Don’t drag on and on and on… your visitors will not like it.  For articles, 300-500 words is perfect.
  • Check your stuff.  There is nothing more annoying to  your readers than spelling errors, grammatical errors, etc.  You can’t be perfect, but you’ve got to try.
  • Everytime you write, sit on it for a day, then go back to it.  You’d be amazed at how you can then see as far as errors and such. 

That’s it.  It takes time and practice to learn — but its well worth the efforts to start thinking smart about the content you publish online.

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