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Just another taxable entity?

Which do you consider yourself, an entrepreneur or business owner? I’m not asking you how you would label yourself; instead I’m referring to your philosophies, how your mind works and how you make decisions. You see, there are fundamental differences between entrepreneurs and business owners. These differences impact everything, from how you operate your business …

Authenticity, unicorns and rainbows.

Authenticity and other mythical creatures suck. Authenticity, blah, blah, blah… Here’s a big, fat chin-check about succeeding as an entrepreneur… Authenticity is over-rated, a misnomer that gurus ((air quotes)) shout about to sell programs. Think about this for a minute. If you have to learn how to be authentic, are you really being authentic? Contrary …

Captivate your audience.

Remember when marketing experts said the email bubble was bursting and eluded to the necessity of driving everyone to your social media profiles. They said social proof was the new currency. They said social media was the new not-so-listy-list. Well, here we are and guess what. The money is still in the list. Yes, social media …