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… is there such a thing?  Yes and no.  The one question I get asked is whether there’s a system, package, or “secret sauce” to online marketing success.  Its simple and complicated at the same time…

The secret formula depends on what your goals are, who your audience is, the combined efforts of your online marketing arsenal, and many other considerations need to be made.   My next comment?  Why chase a secret sauce of some so-called guru?  Why not create your own sauce… you know, in case your not up for chasing the secret weapon of the month.  Just a thought.

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Daily blog tips brings a great post on direct traffic, which is often overlooked.  Direct traffic can be some of your largest numbers - coming from domain recognition, branding, and your social media marketing efforts… and should definitely not be overlooked.

The blog post, “Direct Traffic: 5 Reasons You Should Care” covers where direct traffic can come from and why  you should even care.  Great read too.

To Your Success,

Maria Reyes-McDavis

Web Success Diva

“Don’t Pimp Yourself on MySpace” free online marketing teleseminar coming in 6 days.  Don’t miss this very informative free call.

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… to initiate a conversation with your audience. At the very least, make some point of contact and let the chips fall where they may. Why, you ask? Its really three-fold.

• Its just another opportunity to engage in conversation with your audience.
• If done right, you could encourage blog RSS subscriptions, a very good thing.
• Your helping encourage more comments which helps you in the end too.

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Sarah, over at SEOMoz has posted an excellent blog with very practical, step-by-step tips to protect your online content from copyright infringement. Your online content is a valuable assets, and in most cases, will determine the value of your real estate online.

Get to reading about how to protect your online content from copyright infringement.

(Click the link silly)

To Your Success,

Maria Reyes-McDavis

The Web Success Diva

Internet Marketing Safe Zone

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… it really matters. Why? Because your results will be very different between the two. If you are always following the pack — you will always get the butt end of the stick. Period. Social Media, by its very nature, is very dynamic and ever-evolving. Tools that were effective last week, may change (in various ways…) that should cause you to change your marketing tool focus.

Let me illustrate, using examples of factors that should have affected your marketing strategy in the past months:

• When Scribd (a social media marketing website - was once a great tool), changed its linking structure - all links became not valid, making it useless as a search engine marketing tool. Most online marketers dropped off Scribd because of it. However, if they (and in turn you) had done a little investigating - it would be known that by using their new editing tool, all past links could be updated after the change AND new links could be used. Knowing this, kept my team ahead of the game - because we were able to capture a significant amount of traffic knowing what we knew.
• Squidoo. Huh? Yep. It’s likely you have no idea what this is about. Squidoo, another place to develop great conversations in your marketing efforts, has had its relationship with Google changed in the past months. Understanding how Google is treating Squidoo in indexing and ranking would really be helpful to