There are many local and small businesses using Twitter as a marketing tool. We’ve seen the headlines highlighting stand out examples of businesses using Twitter–yet many local, small businesses still have not gone beyond 101 activities. Let’s look at the many ways businesses can leverage Twitter. Our list is assuming you’re familiar with the basics of how …
Groupon is the trailblazing company that started the daily deals revolution. There are now 100+ daily deal clone sites targeting specific markets, cities, and industries–even those that aggregate. While each presents real opportunity for most businesses, there are still challenges that can be costly. Go beyond Groupon. Groupon is definitely the holy grail in daily deals, at this …
WTH!? QR Codes? Are QR Codes really viable for marketing? Wait a minute, I’m not Gucci, Ford or some other big brand… Indeed, you may not be a big brand–I would argue, as I have done for several clients, QR Codes are not just for the big boys. A good understanding of your customer and how QR …
Which do you consider yourself, an entrepreneur or business owner? I’m not asking you how you would label yourself; instead I’m referring to your philosophies, how your mind works and how you make decisions. You see, there are fundamental differences between entrepreneurs and business owners. These differences impact everything, from how you operate your business …
Authenticity and other mythical creatures suck. Authenticity, blah, blah, blah… Here’s a big, fat chin-check about succeeding as an entrepreneur… Authenticity is over-rated, a misnomer that gurus ((air quotes)) shout about to sell programs. Think about this for a minute. If you have to learn how to be authentic, are you really being authentic? Contrary …
Remember when marketing experts said the email bubble was bursting and eluded to the necessity of driving everyone to your social media profiles. They said social proof was the new currency. They said social media was the new not-so-listy-list. Well, here we are and guess what. The money is still in the list. Yes, social media …
Subscribers are the holy grail.Whether you’re a make money blogger or a business using blogging to grow–email subscribers are important any way you slice it. We’ve all heard about best practices and the usual advice: be valuable, present the opportunity often, offer a download, blah blah blah. All great, but we’ve heard it all before. …
As social technology began its foothold online, circa 2008-2009, the luxury market experienced recession driven declines across the globe. According to the L2 Think Tank’s latest Digital IQ Index – Luxury report, the resulting declines forced luxury brands to turn from wholesale channels to retail/direct channels, including the exploration of digital avenues for incremental revenues and greater ROI on …
Last year, About.me began developing a new social profile platform — similar to the many available, but yet so different and striking. In October, they began to allow Beta entrants and the reservation of names. Last week, they opened their doors to everyone. What makes About.me different from the many options you have available is the striking simplicity of …
Say that 10 times fast. Business blogging is still an exceptional opportunity for lead generation, search optimization, and community building. It is also one of the most frequently misused online marketing strategies implemented by businesses. Perhaps a disconnect from realizing social (of which blogging is a big part) is fundamentally different than traditional advertising. Mumbo-Jumbo Jargon Write …